A Better Online Experience Begets A Better Offline Experience

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Your savvy clients deserve a better online experience with your brand.   They’re becoming increasingly digital and they want to interact with your products virtually.  But never mind that.  The real reason for giving your clients a better online experience is that it begets them a better offline (in-shop) experience – even for the most traditional bespoke craftsmen.

To be clear, a rich, sophisticated, and immersive online experience doesn’t have to mean incorporating all of the necessary features for selling & accepting orders online such as a shopping cart, payments gateway, and coupon codes.  It simply means giving your clients a way to interact with your products online:  to explore your materials, visualize them as finished products, and then flip, rotate, zoom, and compare them to their heart’s content!  Continue reading “A Better Online Experience Begets A Better Offline Experience”

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