Your savvy clients deserve a better online experience with your brand. They’re becoming increasingly digital and they want to interact with your products virtually. But never mind that. The real reason for giving your clients a better online experience is that it begets them a better offline (in-shop) experience – even for the most traditional bespoke craftsmen.
To be clear, a rich, sophisticated, and immersive online experience doesn’t have to mean incorporating all of the necessary features for selling & accepting orders online such as a shopping cart, payments gateway, and coupon codes. It simply means giving your clients a way to interact with your products online: to explore your materials, visualize them as finished products, and then flip, rotate, zoom, and compare them to their heart’s content! Continue reading “A Better Online Experience Begets A Better Offline Experience”