Netscape founder and prominent Silicon Valley venture capitalist Marc Andreessen famously wrote back in 2011 that “software is eating the world”, disrupting industries such as books, music, TV, and retail. His most dramatic example of “software eating a traditional business is the suicide of Borders and corresponding rise of Amazon.” He cites that “in 2001, Borders agreed to hand over its online business to Amazon under the theory that online book sales were non-strategic and unimportant.” We all know now how that strategy worked out for Borders. When’s the last time you bought a book there instead of on Amazon?
In addition to the entertainment industries, Andreessen argues that “companies in every industry need to assume that a software revolution is coming.” And surely one is. In fact, we’re now starting to see even one of the most time-honored, most traditional, and non-techy industries – bespoke tailoring – being changed by and benefiting from this digital revolution.
Here’s how some bespoke tailors are coming into the digital age, and using software to better serve their clients, and improve their tailoring businesses: