PCs: Still The Device of Choice For Ecommerce

Yesterday, Mashable posted a chart that shows Americans still prefer to do their online shopping on a PC rather than on a mobile device.  In fact, a whopping 73% chose to shop on their PCs while only 14% did so on their tablets and just 12% used their smartphones.  This may come as a surprise to some given the recent ubiquity of mobile devices and ecommerce apps.

I think it has much to do with screen sizes. Online shopping is a very visual activity, and the larger the screen size, the better the visuals. Squinting into a small screen like on a phone to discern the texture of a certain shoe’s suede for example, just isn’t very appealing to most consumers.